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Marketing High Tech in Challenging Times

January 27, 2010

Marketing High Tech in Challenging Times – 9 Key Success Factors

Join us for a Webinar on

Wednesday, February 17 10:00 am USA PT / 1:00 pm USA ET / 6:00 pm UK GMT / 5:00 am AUST ET (Thursday, Feb 18)

Space is limited. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/479559769 Free Webinar. Your contact information will remain confidential.

Join subject matter experts from The Chasm Institute, MarketBright and Jigsaw for an advanced webinar for marketing professionals in key software, product, and web-based businesses, seeking to drive profitable sales in 2010.

Webinar focus will be on 3 priority questions:
1. How do customer needs change in different stages of the TALC (Technology Adoption Life Cycle) ?
2. What are some key Best & Worst Practices for high tech market success in challenging times ?
3. Which 9 key factors predict success or failure in new product launches ?

We’ll also talk about:
4. Marketing automation – can it make a significant difference in terms of marketing visibility and pipeline forecasting?
5. Database segmentation – why is it a critical factor in email marketing?

REGISTER HERE: https://www1.gotomeeting.com/register/479559769 After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

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