Lead Generation, Marketing Automation

And Five Other Truths BtoB Marketers Must Accept to Be Successful with Marketing Automation

Most marketing automation vendors will tell you how easy it is to implement marketing automation with their tools. Well, finally a vendor that tells you the truth about what it takes to do a successful implementation. Download Manticore’s whitepaper to learn more.

Here’s what’s covered in this “tough love” paper.

Truth 1: Marketing Automation ISN’T Easy
Truth 2: While Lacking Sex Appeal, Marketing Process Is the Key to Marketing Automation Success
Truth 3: The Buying Decision Is Well Under Way by the Time the Prospect Gets to Your Web Site. Act Accordingly.
Truth 4: Content Is King — And Not Necessarily a Benign Dictator
Truth 5: Think Beyond Lead Generation: It’s Not Quantity, It’s Quality
Truth 6: You Don’t Know What You Don’t Know